When you’re trying to attract new wellness clients, putting yourself out there can be intimidating.
What if people think you’re boring? What if they think you sound like an egomaniac? And how in the world do you explain the weird, winding path that led you to where you are today?
If you’d rather let your work speak for itself, you’re not alone.
Recently I was talking with a prospective client here in Portland about updates he wanted to make to his website when I realized something was missing. And that something — or, someone — was him.
His website was speaking to his ideal client, but wasn’t telling them anything about who they’d be working with if they hired him.
He needed to show up on his website. He needed an About page.
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