Services

A thoughtful copywriting partnership tailored to you and your people.

I help human-first brands craft copy that reliably connects and converts — so they can attract the right clients through their website, marketing, and more.

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The right words can take you and your brand to the next level.

But what if your copy is keeping you stuck?

Maybe you’ve been...

Struggling to show up and sell because you don’t have a message that feels true to you
Settling for smaller sales because your audience doesn’t understand the value and experience of working with you
Missing out on your most-aligned clients because you aren’t sure which words would truly connect with them
Spending hours trying to write content, but the ideas in your head never seem to come out right

It’s time for a different approach.

Hey, I’m Kelsey — your copywriting partner for the long haul.

Out of 100+ successful projects, **65% of my work comes from repeat clients** who choose to partner again and again.
Once you find a writer who can capture your voice and truly connect with your people, there’s no turning back. Whether you and I work together for a few weeks or years to come, it’s an honor to support you.

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“It finally feels like we have a real personality.”

Before working with Kelsey, we struggled with how to express our value and story to our customers with our unique brand voice. She clarified our voice and then used it to craft incredible copy that feels right!

Having a strong brand voice has made all of our communication more effective and memorable with our customers. It finally feels like we have a real personality and it’s reflected in sales and passionate customers that connect with our new copy. I’d absolutely recommend Kelsey to anyone looking for strong, cohesive, and beautiful copy for their business or website!

Kirk Mastin / Mastin Labs

The details

Website Copywriting & Brand Storytelling

For Caring brands ready to connect & convert

We start by getting crystal clear on your company, clients, and competitors. I’ll guide you through a 3-hour strategy session and craft copy that speaks to your people and feels true to you.

You’ll walk away with custom website copy to help you attract the right clients and grow with more clarity, alignment, and ease.

Copywriting Services Include:

3-hour strategy session to clarify your voice and value
Strategic copy for 4+ website pages to help you connect and convert the right clients
Revisions and proofreading to ensure your new copy feels polished and true to you

Optional Add-Ons:

In-depth client interviews to uncover what sets your brand apart and speak your client’s language
Your custom messaging guide, including your positioning, mission statement, unique value proposition, elevator pitch, selling points, ideal client profile, competitive analysis, SEO research, and brand voice and style guidelines
Copy for marketing, social media, and more

Timeline: 2-8 weeks

Investment: Starting at $3,500 / payment plans available

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The result: true-to-you copy that calls in your most-aligned clients at every touchpoint.

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“Kelsey’s guidance made the words flow freely.”

My attempts at creating web copy left me with a lot of anxiety about how best to talk about what I do and why I was the best choice for veterans seeking legal representation. It was like I was writing in circles . . . and for at least a year I never moved forward with my web design project because I did not have any copy.

Working with Kelsey was a relief; I finally have a complete set of web copy and a brand messaging guide to steer all future written copy. Her organization and guidance made the words flow more freely and allowed my ideas and thoughts to come together.

Tamesha Larbi / Larbi Legal

Our Process

A deeply detailed, supportive, and strategic copywriting experience.

1

Warm Welcome

After you reach out, we meet for a friendly consultation to answer your questions and make sure we both feel we’re a great fit before moving forward with a custom quote, contract, and initial invoice.

2

Research & Strategy

We kick off our collaboration with a deep-dive call to uncover your true brand voice. Then, I interview your clients, research your market, and create clear brand messaging that captures your unique value — pulling it all together into your custom messaging guide.

3

Crafting your copy

With your messaging in place, we create copy that resonates with your audience and feels true to you. I take care of all the details, working closely with you to ensure your copy exceeds expectations and matches your brand voice.

“Our website sounds like us but so much better.”

Kelsey is incredibly in-depth and takes a huge amount of time to fully understand your offering. Our strategy session was 3 hours! At first, I thought, "What the heck are we going to talk about for 3 hours?" But the time just flew, and I loved getting into the depths and cracks of my business to discover what we're all about.

I feel that I have endless copy options to pull for Instagram, web, interviews, etc., that effectively explain the benefits and features of our product in a simple way. Our website sounds like us but so much better.