Kelsey O'Halloran
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Kelsey O'Halloran
Messaging made human.
 
 

The Blog

Caring copy & growth strategies for brands who love their people.

Tips and inspiration on all things copywriting, messaging strategy, and business-building.

 
 
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How to write about yourself on your website … without making it all about you
How to write about yourself on your website … without making it all about you

If you want visitors to know, like, and trust you, then you need to write about yourself on your website. Here's how to do it without making it all about you.

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CopywritingKelsey O'HalloranSeptember 18, 2020Kelsey O'Halloran, CopywriterComment
Website Copywriting for Leena Alsulaiman, Personal Stylist
Website Copywriting for Leena Alsulaiman, Personal Stylist

Leena Alsulaiman wanted her website copy to convey her heart for her clients and clearly explain her personal styling and fashion consulting services.

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PortfolioKelsey O'HalloranJune 16, 2020Comment
Taking Action podcast interview: How to use client feedback to inform your copy
Taking Action podcast interview: How to use client feedback to inform your copy

You’ve likely heard it before: your client’s perspective matters. But how can you put it to work for your business? That’s exactly what Hannah Murphy and I chatted about on this episode of the Taking Action podcast.

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Copywriting, Client InsightsKelsey O'HalloranMay 5, 2020Comment
Website Copywriting for Narayani Wellness, Online Wellness Clinic
Website Copywriting for Narayani Wellness, Online Wellness Clinic

Discover how the Narayani Wellness team received clear, heartfelt website copy for their online wellness clinic in Melbourne, Australia.

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PortfolioKelsey O'HalloranFebruary 24, 2020Comment
13 Powerful Conferences for Wellness Entrepreneurs
13 Powerful Conferences for Wellness Entrepreneurs

If attending a health and wellness conference is one of your goals for 2020, here’s a list of events for holistic healthcare and wellness practitioners like you. Find your next business conference today!

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Kelsey O'HalloranFebruary 10, 2020Kelsey O'Halloran, Copywriter Comments
2019 in Review: Highs, lows, and lessons from my first year as a full-time business owner
2019 in Review: Highs, lows, and lessons from my first year as a full-time business owner

It’s been a year since I took the leap and became a full-time freelance copywriter, so let’s dive into the highlights, struggles, and lessons from 2019 – and your questions about this past year!

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BusinessKelsey O'HalloranDecember 31, 2019 Comment
About Page Copywriting for Twisted Croissant — Portland Bakery
About Page Copywriting for Twisted Croissant — Portland Bakery

Twisted Croissant needed About page copywriting that would match the quality of their products and drive visitors to the bakery. Discover how we made it happen.

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Kelsey O'HalloranSeptember 10, 2019
Website Copywriting for Your Story, Branded — Portland Headshot & Branding Photographer
Website Copywriting for Your Story, Branded — Portland Headshot & Branding Photographer

Portland branding photographer Vera Gayazov is selling her services with clear, SEO-driven website copy. Discover how copywriting captured her brand voice.

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PortfolioKelsey O'HalloranSeptember 9, 2019
A look inside my voice-of-customer interview process
A look inside my voice-of-customer interview process

Discover my proven process for conducting voice-of-customer interviews and using customers’ real words to write clear, compelling and consistent website copy that converts.

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Client Insights, BusinessKelsey O'HalloranAugust 12, 2019Comment
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Discover a simpler way to website copy that sounds like you, speaks to your people, and sparks genuine sales.

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Kelsey O'Halloran, Copywriter
Portland, OR
hello@kelseyohalloran.com
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✨ LIVE AT NOON TODAY ✨ You don't have to be a copywriter, designer, or marketing guru to attract the right clients through your website.⁠
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During the Homepage Review Workshop, I'm breaking down real homepages from business owners like you to show yo
If you've ever spent days, weeks, or months setting up your website, only to find that it’s just not attracting the leads and clients you expected . . .⁠
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OR you've gotten stuck writing and rewriting your content (and never actually hit publis
✨ FREE WORKSHOP ✨ I'm reviewing real homepages live next Wednesday, and you're invited.⁠
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During this Homepage Review Workshop on May 25th, I'm breaking down homepages from business owners like you to show you exactly how to clarify your copy and el
What’s keeping your ideal client from hiring you? It could be any number of things.⁠
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Maybe they’re intimidated by the cost and skeptical that they’ll actually see a return on investment.⁠
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Maybe they’re reeling from a negat
What is it that sets you apart and makes your clients want to hire you?⁠
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As business owners, we might think we have a handle on this. But if you ask your clients, they’ll likely say something different.⁠
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Because while you’ve been busy
How do you make your clients’ lives better?⁠
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It’s a simple question that can have a profound impact on your business.⁠
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Because knowing the answer – and clearly communicating it wherever you show up online – is absolutely e

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