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      <image:title>Blog - Copywriting for Mary Otañez Photography - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a Real Estate Agent: Lily Billings - Make it stand out</image:title>
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      <image:title>Blog - Copywriting for a Real Estate Agent: Lily Billings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a Real Estate Agent: Lily Billings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for an Interior Design Studio: Sarah &amp;amp; Friends Interiors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for an Interior Design Studio: Sarah &amp;amp; Friends Interiors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for an Interior Design Studio: Sarah &amp;amp; Friends Interiors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a Brand &amp;amp; Web Design Studio: Bockmaster Creative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a Brand &amp;amp; Web Design Studio: Bockmaster Creative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a Brand &amp;amp; Web Design Studio: Bockmaster Creative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a Brand &amp;amp; Web Design Studio: Bockmaster Creative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a Brand &amp;amp; Web Design Studio: Bockmaster Creative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a Brand &amp;amp; Web Design Studio: Bockmaster Creative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a Brand &amp;amp; Web Design Studio: Bockmaster Creative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>A look at Madison Marie Photo’s homepage.</image:caption>
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      <image:caption>A peek at Paper Hat Weddings’ Packages page.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for Symposium Coffee - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for Symposium Coffee - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for Symposium Coffee - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for Symposium Coffee - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a Law Firm: Larbi Legal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a Law Firm: Larbi Legal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a Law Firm: Larbi Legal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a Law Firm: Larbi Legal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a Law Firm: Larbi Legal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a Videographer &amp;amp; Photographer: Josh Rexford - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a Videographer &amp;amp; Photographer: Josh Rexford - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a Videographer &amp;amp; Photographer: Josh Rexford - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a Videographer &amp;amp; Photographer: Josh Rexford - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a UI/UX Design Agency: Boundless Bits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Copywriting for a UI/UX Design Agency: Boundless Bits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>How to write about yourself on your website … without making it all about you | Kelsey O’Halloran – Website Copywriter</image:caption>
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      <image:caption>Taking Action Podcast Interview: How to Use Client Feedback to Inform Your Copy | Kelsey O'Halloran, Website Copywriter</image:caption>
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      <image:title>Blog - Website Copywriting for Narayani Wellness, Online Wellness Clinic</image:title>
      <image:caption>Narayani Wellness website copywriting by Kelsey O’Halloran</image:caption>
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      <image:caption>Website copywriting by Kelsey O’Halloran, for Narayani Wellness in Australia</image:caption>
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      <image:caption>Website copywriting work by Kelsey O’Halloran, for Narayani Wellness in Melbourne, AU</image:caption>
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      <image:caption>Wellness entrepreneurs attend a conference to grow their holistic medical practice. Blog post by Kelsey O’Halloran, Website Copywriter.</image:caption>
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      <image:caption>My first year as a full-time business owner: highs, lows, and lessons | 2019 in Review by Kelsey O'Halloran, Copywriter</image:caption>
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      <image:title>Blog - About Page Copywriting for Twisted Croissant — Portland Bakery</image:title>
      <image:caption>Website copywriting for a Portland, Oregon bakery About page, by copywriter Kelsey O’Halloran</image:caption>
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      <image:caption>Website copywriting for a croissant bakery in Portland, Oregon, by copywriter Kelsey O’Halloran</image:caption>
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      <image:caption>Employee bios for a Portland, Oregon small business. Written by copywriter Kelsey O’Halloran</image:caption>
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      <image:title>Blog - Website Copywriting for Your Story, Branded — Portland Headshot &amp;amp; Branding Photographer</image:title>
      <image:caption>Website copywriting for a small business branding photographer in Portland, Oregon, by copywriter Kelsey O’Halloran</image:caption>
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      <image:title>Blog - Website Copywriting for Your Story, Branded — Portland Headshot &amp;amp; Branding Photographer</image:title>
      <image:caption>Homepage copy call to action buttons on a branding photographer’s website.</image:caption>
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      <image:title>Blog - Website Copywriting for Your Story, Branded — Portland Headshot &amp;amp; Branding Photographer</image:title>
      <image:caption>Homepage headline copy for a small business headshot and branding photographer in Portland, Oregon</image:caption>
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      <image:title>Blog - Website Copywriting for Your Story, Branded — Portland Headshot &amp;amp; Branding Photographer</image:title>
      <image:caption>Homepage website copy for a headshot and branding photographer in Portland, Oregon.</image:caption>
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      <image:title>Blog - Website Copywriting for Your Story, Branded — Portland Headshot &amp;amp; Branding Photographer</image:title>
      <image:caption>About page copy for a Portland branding photographer. By Kelsey O’Halloran.</image:caption>
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      <image:title>Blog - Website Copywriting for Your Story, Branded — Portland Headshot &amp;amp; Branding Photographer</image:title>
      <image:caption>Website copy for a branding photographer’s About page, by copywriter Kelsey O’Halloran.</image:caption>
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      <image:title>Blog - Website Copywriting for Your Story, Branded — Portland Headshot &amp;amp; Branding Photographer</image:title>
      <image:caption>Brand promise on a branding photographer’s About page; copywriting by Kelsey O’Halloran.</image:caption>
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      <image:title>Blog - Website Copywriting for Your Story, Branded — Portland Headshot &amp;amp; Branding Photographer</image:title>
      <image:caption>Pricing and services page copy for a branding photography website, by copywriter Kelsey O’Halloran.</image:caption>
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      <image:title>Blog - Website Copywriting for Your Story, Branded — Portland Headshot &amp;amp; Branding Photographer</image:title>
      <image:caption>Pricing and services page copy for a small business branding photography website, by copywriter Kelsey O’Halloran.</image:caption>
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      <image:caption>Package description copy for a Portland, Oregon branding photographer, written by Kelsey O’Halloran.</image:caption>
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      <image:caption>Contact page website copy for a branding photographer; by copywriter Kelsey O’Halloran.</image:caption>
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    <lastmod>2020-12-29</lastmod>
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      <image:title>Blog - A look inside my voice-of-customer interview process</image:title>
      <image:caption>Kelsey O’Halloran writing website copy for service-based entrepreneurs and small businesses</image:caption>
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      <image:caption>Website copywriter Kelsey O’Halloran giving a peek inside her voice-of-customer interview process for service-based entrepreneurs</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57d8a8fce58c6231819aac1c/e1b10a00-dbb2-44fe-be4a-b3bb3f4c4644/audit-Kelsey+%281%29.jpeg</image:loc>
      <image:title>The Website Audit Intensive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57d8a8fce58c6231819aac1c/c02f4b08-392f-4a81-8f5b-9c4cf6d0a28a/Kelsey-2020_081+%281%29.jpeg</image:loc>
      <image:title>The Website Audit Intensive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57d8a8fce58c6231819aac1c/1203c4c8-e9d6-486d-bea7-82f634fcec51/Audit-1.jpeg</image:loc>
      <image:title>The Website Audit Intensive - The copy and UX mistakes that are making it harder for you to attract those dream clients.</image:title>
      <image:caption>With my outside perspective and expert copywriter eyes, I’ll go through your website with a fine-toothed comb and shed light on any issues that could be costing you clients and cash. I’ll analyze your headlines and body copy; your images and visuals; and the flow of your page, so you can see exactly what’s been holding you back.</image:caption>
    </image:image>
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      <image:title>The Website Audit Intensive - Simple tweaks to improve your copy and visuals – and get more clients through your site.</image:title>
      <image:caption>Depending on your goals, we’ll talk about how to make your website clearer and more concise, how to boost your SEO, how to tell your brand’s story in a way that connects, and more. I’m all about giving you straightforward, practical tips that you can put to work right away to grow your business.</image:caption>
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      <image:title>The Website Audit Intensive - What’s working well – because chances are, you don’t need to change every single thing.</image:title>
      <image:caption>I know you’ve already invested time and care into creating your website. So, in addition to giving you plenty of tips on what to improve, I also want to leave you feeling confident in your natural marketing instincts and ready to share your new-and-improved website with every potential client you meet.</image:caption>
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      <image:title>The Website Audit Intensive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>“Working with Kelsey has been an absolute game changer for my business! I’ve always cobbled together my own copy, but I’ve never felt confident that my brand voice truly represented me or my brand. Kelsey is so thorough, organized, and thoughtful. She really listens, hears, and understands. I loved that she interviewed my past clients to get to know my work inside and out, and took every bit of feedback to craft a voice that I am so confident to share. I am so beyond proud and excited about this next chapter of my business!” – Missy Bockmaster, Bockmaster Creative</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.kelseyohalloran.com/the-homepage-course</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57d8a8fce58c6231819aac1c/1681871945151-Y82D0A6EGOBXHZPQS6ET/KOH-Client-Website-Screenshots_honey.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57d8a8fce58c6231819aac1c/1681871931728-0JOQT4WCCXTZHULHDCQT/KOH-Client-Website-Screenshots_braevin.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57d8a8fce58c6231819aac1c/1610033682582-NLKBTO7N5HQ5A0L35FMY/KOH-AdditionalLogo-Tagline-Circle-RGB-Teal.png</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57d8a8fce58c6231819aac1c/1609788904286-JG9IZHG4P9JDMUSA3RUB/Kelsey%2BO%2527Halloran%2B-%2BCopywriter%2B%2526%2BWebsite%2BStrategist%2Bfor%2BService-Based%2BEntrepreneurs%2B%2526%2BSmall%2BBusinesses%252C%2BPortland%2BOregon.jpg</image:loc>
      <image:title>Home - Hey, I’m Kelsey — your partner for all things copy.</image:title>
      <image:caption>Based in Portland, Oregon. Serving business owners worldwide. As an extension of your team, I’m here to help you create a clear, cohesive message for your entire brand and website, so you can attract the people you love to serve and grow with more alignment and ease.</image:caption>
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    <lastmod>2025-07-16</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About - Hey, I’m Kelsey O’Halloran. With research-based copy that reliably connects and converts, I help brands take the guesswork out of attracting the right clients.</image:title>
      <image:caption>Drawing on my background as a newspaper journalist, I’m here to guide you from confusion to clarity by uncovering your voice and learning to speak your clients’ language. Together, we’ll cut through the noise and create a message that finally feels aligned, so you can stop guessing your way through the writing process and start attracting the right people on repeat.</image:caption>
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      <image:title>About</image:title>
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      <image:caption>Out of 100+ successful projects, 65% of my work comes from repeat clients who choose to partner again and again. Once you find a writer who can capture your voice and truly connect with your people, there’s no turning back. Whether you and I work together for a few weeks or years to come, it’s an honor to support you.</image:caption>
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      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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