Today I’m sharing three tips you can use to give your homepage a serious upgrade (without having to spend a lot of time) so you can keep chipping away at your to-do list and let the dream inquiries roll in.
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Whether you’re looking for your first clients – or you’ve been working with clients who pay the bills, but don’t light you up – I’m sure you’d love to grow your business by signing on more of those dream clients. And I believe that’s totally possible when you have website copy that sounds like you, speaks directly to your dream clients, and makes them genuinely want to work with you over anyone else.
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Does making decisions tend to send you spiraling?
As a bit of a perfectionist, I've often found myself stalling out over big and small decisions in my business . . . and losing so much time, money, and joy in the process.
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As someone who writes for a living, I’ve found that some of the simplest mindset shifts have allowed me to create content for my business with more ease, confidence, and success – so I can show up consistently in my marketing and write words that make readers genuinely excited to work together.
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I’ve found that most entrepreneurs struggle with writing their homepage copy – and being a “good” or “bad” writer actually has very little to do with it.
Maybe you’ve found yourself staring at a blank screen, wondering what the heck to say, or feeling overwhelmed because the words on your homepage are so crucial to connecting with your readers and converting them into paying clients.
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I know you probably have the best intentions – and the last thing you’d want is for the words on your website to make anyone feel unsafe, unwelcome, or less-than.
Approaching our copy purposefully, checking our personal biases, and refining the way we communicate as we learn (and unlearn) over time, we can write the kind of copy that makes our readers and dream clients feel safe and seen.
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Getting to know your dream client doesn’t have to be all or nothing, especially at the beginning.
Even if you can’t talk to real clients yet, there are still plenty of ways to research your market, learn what really matters to the people you want to work with, and develop a brand message that makes them feel genuinely excited to hire you.
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By getting clear on your core message and developing a brand messaging guide to back you up, you can communicate simply, strategically, and with heart every time.
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